The aspects that you should consider before hiring a DM agency in 2021


Developing a digital marketing strategy and executing it successfully is a task that requires time and experience. In this article, we will expose the aspects that you should consider to choose the best Digital Marketing Agency for SEO Services. Keep in mind that deciding which marketing agency to work with is like choosing a partner. The marketing agency will have a lot of influence on how your project develops.

What is your record of accomplishment?

The first thing is to know the trajectory of the agency and the years they have been practicing. It can give you an overview of the quality of the work done and the company is likely to be stable and will continue for many more years. It is important because if your project is successful, you want to have a partner that you can trust in the long term and that is not going to leave you stranded at any given moment.

Do you have success stories?

To hire a digital marketing agency, you must know the projects carried out successfully by the agency. Depending on the answer that each agency gives you or what you have discovered about them, you will be able to get an idea of ​​whether it is the right one and can do what you need for your digital marketing strategy. It does not hurt to see if they work with well-known companies since it gives more confidence.

What kind of reports do you offer?

Unlike what happens with traditional marketing campaigns, digital marketing allows you to measure and analyze everything in a more specific and reliable way. Therefore, you have to see if they are going to offer you reports, statistics, the status and analysis of the progress of the project so that you can access them, at least once a month. If they do not offer you these reports in a timely manner, it will make you think that the plans are not going as expected.

Do you have a data protection policy?

If you are interested in carrying out a campaign that involves email marketing or retargeting, data protection is a key point. Therefore, this is one of the questions that should not be missed when hiring a digital marketing agency, because that way you will know their policy for managing sensitive information. 

Do you have specialists in copywriting and design?

Ideally, the company you hire has a full team of professionals. Apart from SEO or Search Engine Marketing specialists, you should also have experts in content marketing, graphic design, web and audiovisual production. All this is necessary in order to boost your online presence.

What are your values?

Professional qualities are important, but personal qualities should be valued even more. Remember that you are going to spend time with them and it is better to work with agencies whose values ​​are aligned with the way you work.

Do you have any kind of certification?

We know that many of the marketing professionals have been trained in a self-taught way, but at this level it is always good that the people who are going to offer you a service have some certification. Minimum requires that they be certified by Google Partners.

How is the time management of the project?

Before starting a business relationship, it is important that you know the deadlines set by the agency for each project objective, although they should not be strict, they must be consistent with your needs. Besides, this way you will know if the times they have are adapted to yours.

The step of hiring a digital marketing agency is important, and it is why you must be clear that you are choosing the best option to achieve your goals.