Competitive intelligence is a key part of any business strategy. It’s hard to know what your competition is doing without it. NetBase Quid offers a variety of competitive intelligence tools for monitoring social media, news, and more! In this blog post, I will give you an overview of their services and how they can help your business grow by staying ahead of the curve. The company is best known for its technology that “understands” natural language, which is the language humans use every day. This allows for higher accuracy in information gathering from social media and news sites. This enables various companies to track what their competitors are doing and how the public is reacting to their products and services.
NetBase Quid is a suite of competitive intelligence tools that mainly focus on social media monitoring to allow companies to track what the public is saying about their company, product, or service. This can be extremely helpful because now businesses can react immediately to any hardships or triumphs they may face. Below are the different competitive intelligence tools for businesses, how to use them to their advantage, and how to choose the platform that best suits their needs.
1. Client Analytics
Client Analytics is a service that allows clients to optimize their social media strategy by identifying audiences and understanding “the voice” of the audience. This tool enables companies to discover key influencers who can help spread brand awareness quickly while also discovering true detractors who may create negative buzz about your company, product, or service. This tool uses social media platforms such as Twitter, Facebook, Instagram, and many more.
2. Crisis Management
This service analyzes incoming comments related to your company or industry in real-time so you can stay ahead of any negative press that could potentially damage your brand. This way, you can act before the issue spreads like wildfire! The benefits don’t stop there, though; this platform also provides real-time sentiment analysis to learn about your audience’s true feelings. This can be invaluable because you will know what people are saying about you before going viral.
3. Social Media Monitoring Platform
This is the bread and butter of NetBase Quid. This platform allows you to track what your competition is doing and how the public is reacting to their products and services. It’s important to know what your competition is up to and how the public feels about them so you can adjust your marketing strategy accordingly. You can also use this platform to monitor relevant keywords and hashtags related to your company or industry.
NetBase Quid’s TrendSpotting tool enables users to find trends as they’re happening in real-time! This tool scans millions of sources (including social media, news, blogs, etc.) for mentions of keywords and phrases that you specify. You can set it up to receive an email when something related to that topic or keyword is mentioned.
5. Quid Finder
Quid Finder allows you to search the web for mentions of your brand, competitors, and industry terms. This tool can help give you perspective on how your products stack up against the rest in the marketplace. You can use this tool to discover what people are saying about you or your competition and react accordingly.
6. Influencer Discovery
NetBase Quid’s InfluencerDiscovery will enable you to find influencers who can help spread brand awareness quickly and uncover true detractors who may try and damage your business! This service analyzes social activity across blogs, forums, news sites etc., so companies can identify their top influencer groups and adjust their marketing strategies accordingly.
7. Custom Analytics
Custom analytics can help find social media influencers, track brand sentiment, understand the audience’s voice, discover key influencers who can help spread brand awareness quickly, uncover true detractors who may try to damage your business! This can all be done by setting up your own search queries, so you only get the information that is relevant to you.
In conclusion, businesses need to have a competitive intelligence tool to stay ahead of the competition. The platforms mentioned above are just a few of the many that are available. Businesses need to find the platform that best suits their needs to gain an edge over their competitors.