Display advertisement is recognized as among the most effective advertising strategy on the internet. Based on the latest IAB report, online banner advertising market symbolized 37% ($5.5 billion) from the total internet marketing market throughout the first six several weeks of 2011. One of the many forms of internet display ads, banner advertising constituted for most of revenue ($3.414 billion) representing 23% from the market.
Variations of internet banner advertising
Online banner advertising is a kind of internet marketing where marketing messages by means of text, logos, audio, video or pictures in static or animated form are shown on the appropriate websites or internet search engine result pages. These web based display advertisements have 3 forms – banner advertising, appear ads and text ads.
Banner advertising are the most typical kinds of ads and are the same traditional banners, highlighting the company name and providing a little description from the business.
Pop-up ads act like banner advertising within their design, however their placement differs. These ads aren’t continuously placed and pop-up all of a sudden, mainly during navigating in one content page with other.
Text ads are restricted simply to text content. They may be easily downloaded and they may be made effective using best keywords.
Online banner advertising is extremely useful for automotive companies because they are product oriented which online marketing strategy best serves the objective of rapidly engaging the shoppers. Here are couple of benefits that assure success of the auto business through this advertising strategy.
Attractive display of auto models catches the interest immediately: Banner advertising is an ideal technique to market your automotive products. A properly designed display ad with graphic images (static or animated) from the vehicles as well as their description within the audio/video form grabs the interest from the viewer immediately. In a nutshell, display ads can behave as a miniature form of your virtual or traditional showroom showcasing your auto models.